Somaliland: ALNUUR Scoops Top Prize Once Again


Commerce minister Hon Abdirizaq Khalif (L) flanked by Fisheries Minister Hon Geeljire (C) hand prize to Alnuur MD Mr. AbdirahmanBy: Liban Ali H. Raabbi

Hargeisa, (Somalilandsun) –Once more in a second successive Somaliland Business Fair, ALNUUR Furniture won again for the second year in a row the topmost prize of being the best exhibitor which was held at Mansoor Hotel Hargeisa.

The Somaliland Minister of Commercial Mr. Abdirazak Khalif and the convener of the exhibition handed over a certificate for ALNUUR Furniture Company.

During the Somaliland second exhibition ceremony, the Director General of ALNUUR Furniture Company Mr. Abdirahman Mohamed Nuur, who held a press conference, happily said,

“Today I am very happy for the victory ALNUUR Furniture Company has gained at the Somaliland Second Commercial Exhibition”. He said without the constant support of his customers/clients.

Alnuur Furniture Company is one of the biggest Companies that financially promoted the Somaliland Commercial Exhibition. They gained the reward certificate, when they made a valuable discount according to the satisfaction of their customers, the highest ever implemented during the Somaliland Commercial Exhibition.

On the other hand, ALNUUR Furniture Company has signed an agreement with Haboon-Deeq that deals in feminine fabrics and fades products and signed an agreement in a grand partnership.

Al Nuur furniture company which was declared as the best trading company in Somaliland during the inaugural Somaliland Business Fair-SBF in December last year is mainly engaged in the furnishing business where it avails high quality products to customers of all pocket sizes. The organizers of the SBF which attracted over 125 companies from 30 countries subsequently awarded Alnuur Furniture the SBF First class commercial company certificate.

According to the firm’s managing director Mr. Abdirahman Mohamed Nuur, the furniture company that started in Hargeisa a few years ago with an initial capital of $149 is now a regional actor with major concerns not in Somaliland but in Ethiopia and Djibouti as well.

The Mr. Abdirahman Mohamed Nuur youthful MD of the furniture company that also was recognized as the leading private company in community service provision nationwide SOYADO, a local youth NGO, says that the awards gave him and his staff the impetus to serve their customers and community at large better.

The Alnuur Furniture MD said that his firm which has a policy of sharing profits with the community is deeply involved in subsidizing the Hargeisa based children’s orphanage that is home to over 800 orphans from various parts of the country, Somalia and neighbouring Ethiopian zone five.

Mr. Abdirahman Mohamed Nuur further informs that Al Nuur furniture has embarked on supporting marriages as part of its community service, Said he, “Our marriage support program came about on recognizing that married couples are the backbone of our business growth”

The MD revealed that his firm supports not only newly married couples but old ones as well through availing them 30% price reduction on all items purchased at any Al Nuur outlet in the country.

Al Nuur furniture company which imports most of its Home, office, study, Hotel, Hospital etc. furniture from abroad has continued to attract a large number of committed clients who are not only attracted by the high quality products but innovative practices established by the company.

According to Ms Fozia Idleh Hasan, a house wife in Hargeisa her continued association with Al Nuur furniture started at Mansoor hotel during the SBF in December 2011, Said she, “I took advantage of the offer of 15% reduction for six months announced by the company and today my house is provides comfortable living for my family despite our low income”