.africa, The Unique African Continental Identity , Absa Experiences


Somalilandsun- .africa is a symbol that embodies the opportunities of the Bright Continent.

.africa is for organisations, businesses and people that embrace the optimism, resilience, ingenuity and dynamism of the Bright Continent. Commencing on 04 July 2017, members of the general public are able to register .africa domain names. Registrations are open on a “first come, first served” basis. Visit http://registry.africa/ 

5 things Absa learnt when adopting the .africa domain

On 11 July 2018, Absa Group became one of the first large corporates to embrace the .africa domain by changing its website address to www.absa.africa.

Absa Group  Limited, formerly Barclays Africa Group Limited, and originally Amalgamated Banks of South Africa, is a South African financial services provider, offering personal and business banking, credit cards, corporate and investment banking, wealth and investment management as well as bancassurance.

African – domain was not without its challenges, but it underscored Absa Group’s efforts to establish its new identity as an independent, digitally led African bank.

Five things Absa learnt in adopting .africa: